Adrian and myself (John) would like to wish everyone a wonderful 2008. Heartfelt thanks go out to everyone who have supported our websites and projects over the past few years. We’ve got lots of ideas and plans for the new year for all our sites which include our second annual “Show us your jockstrap” contest starting in February. I mention the contest as a heads-up to get those jockstraps and cameras out. We’re looking for creativity this year and we’re changing up the voting rules as well to ensure a more fair contest.

Although many of you realize it, many don’t know we’re now a family of websites and blogs. We do our best to keep them all updated regularly, but it’s impossible to update all the blogs daily, so if you visit one and don’t find an update, then try visiting our other ones. Although you will find links all over the place to our various sites, here’s a convenient list so you can visit them (and bookmark them!)

Jockstrap Central is our jockstrap and underwear store. We now carry over 100 styles of jockstraps and now include select styles of underwear, t-shirts, shorts and accessories:
www.jockstrapcentral.com

Jockstrapping.com is our jockstrap blog and place for us to explore the erotic side of jockstraps. Although Jockstrap Central is sexy, there are limits to how naughty we can take it, so Jockstrapping.com let’s us let it all hang out (so to speak):
www.jockstrapping.com

USG-online.com is the site that started it all. With an obsession for underwear and a passion for collecting it, I created a list of bookmarks of places to buy underwear online. This quickly blossomed into a full-on underwear community website. In case you’re wondering, USG stands for Underwear Swimwear Guide:
www.usg-online.com

Un-der-wear.com is the sister site to USG-online and although the boundary between the two sites is blurred these days, originally I needed a second site for the fetish side of my underwear fascination because many companies I dealt with didn’t want to be associated with anything adult:
www.un-der-wear.com

Un-der-where? Blog was our first blog and is one of two underwear blogs we run and tends to be more PG. Sure it focuses on men in underwear and man eye candy but we also try to cover seelct industry news, art, photography and anything else underwear related:
www.usg-online.com/underblog

Un-der-who? Blog is our sister blog to Un-der-where? and yes it’s a silly name but it’s the adult side of men’s underwear and included xtube videos and underwear sightings on gay porn sites and we’re not afraid to show a bit of cock. (wink!):
www.un-der-wear.com/underwho/

MustBeGay is an older site that has been completely be “recharged” as a blog. Although is used to be a directory of gay websites (and the directory is still there), it is now a blog that covers anything we feel is interesting and gay. The directory part of the site is in need of a complete overhaul and will be one of the first projects for 2008:
www.mustbegay.com

So…go check them out!

All the best,

Adrian and John (partners in business and life)

Welcome to Un-der-who? Blog. For those of you not familiar with our sites, the name of this blog may seem a little odd, but there is some logic to it, but first a little history…

First about the authors… Adrian and John are partners, both in life and business. We’ve been together for 3 years now - yay!!

Background:

Our very first website, USG-online, was started over 7 years ago. I had always had an underwear fetish but with the advent of the internet and the plethora of online underwear shops, my fetish was fueled. I started bookmarking all the places you could buy underwear (and buying from them as well.) Most were great shops, but some weren’t and I got burned a few times.

I soon realized that my bookmarks and opinions could actually benefit other people and so I created USG-online.com. USG simply stands for Underwear Swimwear Guide.

Not too long after, and a few redesigns of the site, I realized how horny I was getting working constantly with all this hot photo of men in underwear and decided to explore a second aspect of my fetish - the erotic side. I originally started some galleries on USG-online, but when I tried to trade links with certain sites, I found out how prudish many people were so I decided that I needed a second site for the erotic side of underwear. This is how Un-der-wear.com started.

As both sites grew in popularity I stopped caring about the separation. Many of the sites I begged to trade links with now wanted the exposure from our sites. As time passed and the sites grew the sites developed into one big site under two domains. Today, many people ask me why bother to have two sites, but it’s simply for traffic reasons. Both USG-online and Un-der-wear both come up in search engines and there are many sites linking back to one site or the other or both.

The USG Message Board was added within months of the launch of USG and become a great hub for a community of underwear enthusiasts like myself. The software running the boards was a bit lacking and I had numerous requests for users to be able to post galleries, so the “User Galleries” were added next. There’s now over 15,000 user submitted underwear photos in the galleries alone. Incredible!

Jockstrap Central:

After Adrian and I met, we realized we both had the underwear fetish. Adrian had always wanted to have an underwear store, and it just seemed like a logical step for myself to start one as well with all the knowledge I’d gathered. Knowing the huge investment for a full-on underwear store, we decided to start smaller and focus on our favorite style of underwear - the jockstrap. Two years later, we’re having a lot of fun with Jockstrap Central and doing great business as well.

Strange Names:

One of the more recent parts of the the underwear sites was the addition of the underwear blog called Un-der-where? Blog. It was simply a name that referenced the un-der-wear.com site but it was about finding underwear on the net. The focus of the blog was a bit blurred at first, but is now mostly about underwear sightings and industry news, hence the where?

The two blogs are closely linked, so we just though it would be logical to name the second blog Un-der-Who? We think it’s kind of cute anyway.

This new blog will be more focused on the sexuality of underwear and swimwear and will feature hot xtube videos, porn site underwear sightings, galleries from users and more.

Hope you enjoy it,

John and Adrian